Aligning your goals in relation to reporting

Progressive SEO means technical, analytical and traditional marketing all rolled into one. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Avoid dated domain naming techniques like replacing words with numbers. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.

Design + forums = Greatness

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Remember, Google doesn’t like content written for SEO purposes. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It’s always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

Write a keyword-rich introduction about local search

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. It standsthe test of time and never goes out of date. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Long tail SEO can attract traffic. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. One thing you should not forget – there is no static SEO system that is going to stay forever as “SEO is a never-ending process.” With changing online customer behaviour, search engines, too, have developed different policies.

Try to target a hungry crowd by paying attention to ROI

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Follow our golden rule first though – keep it simple. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online.

Competitor Analysis

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. When this is the case, your pages need more and better content. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google.

Aligning your goals in relation to reporting

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). It has, therefore, become much harder for users to find the information that they desire. Search engines have made it clear: a vitally important part of the future of search is “rich results.” Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those.