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If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Remember thatgoogle also prioritizes these paid ranking advertisements as seriously as their organic searches. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they’re searching for. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it.

All you wanted to know about link bait but were afraid to ask

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits.

When auditing your site, take time to think about page rank

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. The semantic analysis of a link’s value does go deeper than just the anchor text Perhaps the hacking in this case means parting from traditional marketing realms and roles. Local search success can be achieved by SEO. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers.

Establish intuitive information architecture by considering citations

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Cutting downon load time can really help to improve your entire online presence as well. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs.

Your marketing strategy could use a facelift - consider including onsite SEO to adhere to best practise SEO principles

For example, you have been creating webpages and blog posts that are just 200-300 words. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage.

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The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. But here’s the thing: it takes time for search engines to discover (and index) new websites.